Meet Officer Bob.
Helping Drivers Notice
Kids Sooner.
Meet Officer Bob.
Helping Drivers Notice
Kids Sooner.
Launching soon on
Designed to help drivers slow down.
Peace of mind, built in.
Upgrade your street today.
Designed to help drivers slow down.
Peace of mind for parents, built in.
Smarter streets, Safer kids.
Designed to help drivers slow down.
Peace of mind for parents, built in.
Upgrade your street today.
If you could help drivers notice your
kids sooner, why wouldn't you?
If you could help drivers notice your kids sooner, why wouldn't you?
If you could help drivers notice your kids sooner, why wouldn't you?
We've upgraded everything…
Homes. Doorbells. Baby monitors. Cars.
Yet the place our kids actually play...
...has barely changed.
Officer Bob was built to change that.
We've upgraded everything…
Homes. Doorbells. Baby monitors. Cars.
Yet the place our kids actually play...
...has barely changed.
Officer Bob was built to change that.
The world's first neighborhood safety beacon—designed to help drivers notice sooner and give families greater peace of mind.
The world's first neighborhood safety beacon—designed to help drivers notice sooner and give families greater peace of mind.
Kids deserve better.
Kids deserve better.
Annual
67,000+
Over 67,000 child pedestrians are injured every year.
Peak Play Hours
36%
36% of child pedestrian deaths happen between 3–7pm.
Trend
Highest
in over a decade
Pedestrian traffic accidents are at their highest in a decade.
67,000+
Children pedestrians injured
every year.
36%
36% of child pedestrian deaths happen between
3 p.m. and 7 p.m.
Highest in over a decade
Pedestrian-related traffic accidents have reached their highest level in more than a decade.
67,000+
Children pedestrians injured
every year.
36%
36% of child pedestrian deaths happen between
3 p.m. and 7 p.m.
Highest in over a decade
Pedestrian-related traffic accidents have reached their highest level in more than a decade.
Every parent knows this feeling…
Designed to help drivers notice sooner.
Designed to help drivers notice sooner.
Designed to help drivers notice sooner.
Better visibility where kids play.
Goes Wherever They Play
Built using traffic visibility studies & research.
Better visibility where kids play.
Goes Wherever They Play.
Built using traffic visibility studies & research.
Better visibility where kids play.
Goes Wherever They Play
Built using traffic visibility studies & research.
Impossible to ignore.
Study after study shows that lighting increases driver awareness.
Peace of mind,
built in.
A private, secure record helps you understand what happened when it matters most.
Portable.
Driveway today, the cul-de-sac tomorrow.
Go wherever they go.
Visibility Matters.
Study after study shows that lighting increases driver awareness.
Officer Bob is designed using traffic visibility research, behavioral science, and modern technology to create attention where it matters most.
Peace of Mind, Built In.
A private, secure record helps you understand what happened when it matters most.
Portable, to go
wherever they play.
Driveway today, the cul-de-sac tomorrow.
Go where they go.
Easy Charging
Designed for busy parents.
✓ Set up in minutes.
✓ Peace of mind for years.
✓ Because safety shouldn't be complicated.
Visibility Matters.
Study after study shows that lighting increases driver awareness.
Officer Bob is designed using traffic visibility research, behavioral science, and modern technology to create attention where it matters most.
Peace of Mind, Built In.
A private, secure record helps you understand what happened when it matters most
Portable,
to go wherever they play.
Driveway today, the cul-de-sac tomorrow.
Go where they go.
Easy Charging
Designed for busy parents.
✓ Set up in minutes.
✓ Peace of mind for years.
✓ Because safety shouldn't be complicated.
Easy Charging
Designed for busy parents.
✓ Set up in minutes.
✓ Peace of mind for years.
✓ Because safety shouldn't be complicated.
Easy Charging
Designed for busy parents.
✓ Set up in minutes.
✓ Peace of mind for years.
✓ Because safety shouldn't be complicated.
Easy Charging
Designed for busy parents.
✓ Set up in minutes.
✓ Peace of mind for years.
✓ Because safety shouldn't be complicated.
Why families are choosing Officer Bob?
Why families are choosing Officer Bob?
Why families are choosing Officer Bob?
One simple upgrade.
One simple upgrade.
Helps drivers notice kids sooner
✓
Helps drivers notice kids sooner
✓
Designed using traffic visibility research
✓
Designed using traffic visibility research
✓
Privacy-first technology
✓
Privacy-first technology
✓
Helps drivers notice kids sooner
✓
Designed using traffic visibility research
✓
Privacy-first technology
✓
Portable in minutes
✓
Portable in minutes
✓
No monthly subscription
✓
No monthly subscription
✓
Upgradeable technology
✓
Upgradeable technology
✓
Portable in minutes
✓
No monthly subscription
✓
Upgradeable technology
✓
Join 200+
Parents already
reserving Officer Bob.
Join 200+
Parents already
reserving Officer Bob.
Join 200+
Parents already
reserving Officer Bob.
Join
+
waitlisters & reservations
★★★★★
"The first time I saw it, I thought, 'Why hasn't someone built this already?' It's such a simple idea with a real purpose."
- Dallas D. · Phoenix, AZ
Early reservation holder
- Dallas D. · Phoenix, AZ
Early reservation holder
★★★★★
"This is the one thing I didn't know I needed. My kids ride bikes in the cul-de-sac every afternoon — and that's exactly the window the stats are talking about."
- Kara J. · Ventura, CA
Early reservation holder
★★★★★
"Anything that helps drivers notice my kids sooner is worth it."
- Brittany M. · Tampa, FL
Early reservation holder
★★★★★
"This is the one thing I didn't know I needed. My kids ride bikes in the cul-de-sac every afternoon — and that's exactly the window the stats are talking about."
- Kara J. · Ventura, CA
Early reservation holder
How does Officer Bob help?
Officer Bob uses ultra-bright 360° visibility to help drivers notice sooner where kids play—creating a smarter layer of neighborhood safety for driveways, sidewalks, and cul-de-sacs.
Does Officer Bob record video?
Yes. If something unexpected happens, Officer Bob can provide a private record when it matters most. Private. Local. Yours.
Who can access the recordings?
The recordings belong to you. They're designed to remain private and under the homeowner's control.
Does Officer Bob require Wi-Fi?
No. Core safety features are designed to work without Wi-Fi. Additional connected features may be available through future updates.
Can I upgrade Officer Bob over time?
Yes. Every Officer Bob is built around Beacon One™, our removable technology core designed to support future hardware and software improvements.
What does my reservation include?
Your reservation secures priority access, the best available launch pricing, and development updates as we move toward launch. Reservations are fully refundable.
★★★★★
"Anything that helps drivers notice my kids sooner is worth it."
- Brittany M. · Tampa, FL
Early reservation holder
How does Officer Bob help?
Officer Bob uses ultra-bright 360° visibility to help drivers notice sooner where kids play—creating a smarter layer of neighborhood safety for driveways, sidewalks, and cul-de-sacs.
Does Officer Bob record video?
Yes. If something unexpected happens, Officer Bob can provide a private record when it matters most. Private. Local. Yours.
Who can access the recordings?
The recordings belong to you. They're designed to remain private and under the homeowner's control.
Does Officer Bob require Wi-Fi?
No. Core safety features are designed to work without Wi-Fi. Additional connected features may be available through future updates.
Can I upgrade Officer Bob over time?
Yes. Every Officer Bob is built around Beacon One™, our removable technology core designed to support future hardware and software improvements.
What does my reservation include?
Your reservation secures priority access, the best available launch pricing, and development updates as we move toward launch. Reservations are fully refundable.
All powered by the
All powered by the
Beacon One
by Trusted Friend Co.
by Trusted Friend Co.
The technology inside Officer Bob.
The technology
inside Officer Bob.
Beacon One is the brain.
Beacon One is Officer Bob's upgradeable technology core and battery.
Beacon One is the brain.
Beacon One is Officer Bob's upgradeable technology core and battery.
Beacon One is the brain.
Beacon One is Officer Bob's upgradeable technology core and battery.
Built to get smarter over time.
Built to evolve with better software, smarter sensing, and future generations of safety technology.
Remove. Recharge. Upgrade.
Upgradable
Built to evolve with better software, smarter sensing, and future generations of safety technology.
Remove. Recharge. Upgrade.
Built to get smarter over time.
Built to evolve with better software, smarter sensing, and future generations of safety technology.
Remove. Recharge. Upgrade.
Kickstarter Price
Officer Bob
$399
What's Included:
✓ Ultra-bright 360° visibility lighting
✓ Beacon One™ upgradeable technology core
✓ Built using traffic visibility research
✓ Private 360° HD recording
✓ Rechargeable lithium battery & charging cradle
✓ Anti-theft serialized registration
✓ 2-year warranty
✓ 30-day satisfaction guarantee
HD
Lithium
Kickstarter Price
Officer Bob
$399
What's Included:
✓ Ultra-bright 360° visibility lighting
✓ Beacon One™ upgradeable technology core
✓ Built using traffic visibility research
✓ Private 360° HD recording
✓ Rechargeable lithium battery & charging cradle
✓ Anti-theft serialized registration
✓ 2-year warranty
✓ 30-day satisfaction guarantee
Kickstarter Price
Officer Bob
$399
What's Included:
✓ Ultra-bright 360° visibility lighting
✓ Beacon One™ upgradeable technology core
✓ Built using traffic visibility research
✓ Private 360° HD recording
✓ Rechargeable lithium battery & charging cradle
✓ Anti-theft serialized registration
✓ 2-year warranty
✓ 30-day satisfaction guarantee
HD Camera
Lithium Battery
Hopefully you'll never need it.
But if something unexpected happens, Officer Bob can provide a private record when it matters most.
Hopefully you'll never need it.
But if something unexpected happens, Officer Bob can provide a private record when it matters most.
Private.
Local.
Yours.
Private.
Local.
Yours.
Built by a dad who saw the blind spot.
Built by a dad who saw the blind spot.
I invented Officer Bob because I was living the problem myself.
Every afternoon, my kids played in the driveway, the sidewalk, and the cul-de-sac. I realized those places hadn't benefited from the same advances we'd brought to our homes and cars.
After years designing for Apple and Uber, I decided to build something that helps drivers notice sooner—bringing smarter technology to the places kids actually play.
Because our kids deserve better than yesterday's solutions.
"We are on a mission to
upgrade the streets our kids play on."
"We are on a mission to
upgrade the streets our kids play on."
Become a Founding Family.
Limited Release.
Reserve today for only $5 & help build a street that's easier to notice.
Get in before Kickstarter.
This is the lowest Officer Bob will ever be. A $5 deposit locks in $349 for early believers — at launch it's $399, and it only goes up from there.
Officer Bob. | Smart Beacon
̶$̶3̶9̶9̶
$349 You save $50
Lowest price guarantee
Put down a $5 refundable deposit to lock it in — for biggest discount, before we go to Kickstarter.
Fully refundable deposit.
Locks $349 — $50 under the $399 Kickstarter price,
and the lowest it'll ever be.
Founder Pricing
A $50 Discount (Final Price $349): Your $5 deposit unlocks exclusive pricing as a thank you for early support.
Guaranteed Priority
We will pre-allocate and reserve 1 of the 1,000 limited slots strictly for you. These all ship first - before anyone else.
1 on 1 Team Access
Dedicated contact directly to the team, priority access, and early product updates.
How does the deposit work?
You get:
Place $5 Deposit
Get a Customized Link via Email upon Launch Day
Pay the Discounted Price to Finish Your Order
Get in before Kickstarter.
This is the lowest Officer Bob will ever be. A $5 deposit locks in $349 for early believers — at launch it's $399, and it only goes up from there.
Officer Bob. | Smart Beacon
̶$̶3̶9̶9̶
$349 You save $50
Lowest price guarantee
Put down a $5 refundable deposit to lock it in — for the biggest discount, before we go to Kickstarter.
✔ Ultra-bright 360° LED visibility lighting
✔ 360° HD video coverage with continuous loop
✔ Swappable lithium battery + charge cradle
✔ 2-year warranty + 30-day guarantee
Fully refundable deposit. Locks $349 — $50 under the $399 Kickstarter price, and the lowest it'll ever be.
How it works:
Place $5 Deposit
Get a Customized Link via Email upon Launch Day
Pay the Discounted Price to Finish Your Order
You get:
Founder Pricing
A $50 Discount
(Final Price $349): Your $5 deposit unlocks exclusive pricing as a thank you for early support.
Guaranteed Priority
We will pre-allocate and reserve
1 of the 1,000 limited slots strictly for you. These all ship first - before anyone else.
1 on 1 Team Access
Dedicated contact directly to the team, priority access, and early product updates.
Get in before Kickstarter.
This is the lowest Officer Bob will ever be.
A $5 deposit locks in $349 for early believers — at launch it's $399, and it only goes up from there.
Officer Bob. | Smart Beacon
̶$̶3̶9̶9̶
$349 You save $50
Lowest price guarantee
Put down a $5 refundable deposit to lock it in — for the biggest discount, before we go to Kickstarter.
✔ Ultra-bright 360° LED visibility lighting
✔ 360° HD video coverage with continuous loop
✔ Swappable lithium battery + charge cradle
✔ 2-year warranty + 30-day guarantee
Fully refundable deposit. Locks $349 — $50 under the $399 Kickstarter price, and the lowest it'll ever be.
How it works:
Place $5 Deposit
Get a Customized Link via Email upon Launch Day
Pay the Discounted Price to Finish Your Order
You get:
Founder Pricing
A $50 Discount
(Final Price $349): Your $5 deposit unlocks exclusive pricing as a thank you for early support.
Guaranteed Priority
We will pre-allocate and reserve
1 of the 1,000 limited slots strictly for you. These all ship first - before anyone else.
1 on 1 Team Access
Dedicated contact directly to the team, priority access, and early product updates.
Launching 2026 ON KICKSTARTER
Reserve and get $50 off launch price.
Launching 2026 ON KICKSTARTER
Reserve and get $50 off launch price.